CONCEPT
Vision is to keep believing that God has a project in your life. And with courage, freedom, and resilience, you run toward it — even when the path is uncertain, even when everything around you tells you to stop.
Because life itself isn’t about guarantees or outcomes; it’s about the depth of the experiences that shape who you become.
Life is not a scientific experiment to be measured by results — it’s an experience to be lived with intensity. The more you repeat the same routine, the more you lose the essence of living.
What’s worth more — living a hundred years doing the same thing, or fifty years discovering the infinite ways life and the universe can reveal themselves to you?
“Every decision I make is not about the result I might achieve, but about the richness of the experience that decision will bring. Because there’s no final outcome — every life ends the same way. What truly matters is the journey, the moments when you dare to trust God’s voice, to follow your intuition, and to live fully — with courage to face, freedom to choose, and resilience to rise again”— Andrew Max Bar-El
Andrew Max Bar-El is a Brazilian-American physician, entrepreneur, and the founder of FURI, a brand built on courage, freedom, and resilience. He earned his Doctor of Medicine (M.D.) degree from the Universidad Popular Autónoma del Estado de Puebla and successfully completed the U.S. Medical Licensing Examination (USMLE) process for credential validation in the State of Vermont. Rather than pursuing clinical practice, Max expanded his expertise into the world of business and finance, earning a Master of Business Administration in Finance from New York University – Stern School of Business, where he deepened his understanding of financial systems and strategic management. Bridging medicine, finance, and faith, Max’s work explores how intuition and disciplined decision-making shape human potential. Through FURI, he inspires people to listen to their inner voice, live with purpose, and build a life rooted in courage, freedom, and resilience. 
THE SOUND THAT SILENCE MADE
Born in Chaos, Raised by Silence
by Andrew Max Bar-El
“Sometimes the loudest sound in life is the one made by silence itself.”